Kings Williamsburg - Growth Report May 2026

Quick Guide — What These Words Mean

Trials — People who came in for a free class

Sign-Ups — Trials who became paying members

Conversion Rate — % of trials who signed up. Higher = better.

No-Show — Booked a trial, never walked in

Lead Source — How they found the gym. Google, a friend, walked by.

Warm Leads — Tried the class, haven't joined yet. Still reachable.

HIGH / MED / LOW — How ready they are to join. Based on feedback language + how recently they came in.

Monthly Performance

Trial volume, sign-ups, and conversion rate by month

Monthly Trials & Conversion Rate

Click the legend to toggle between metrics

Month	Trials	Sign-Ups	No-Shows	Conv. Rate	Change	Rating

Weekly Breakdown

Week-by-week trial volume and conversion rate

Weekly Trials & Conversion Rate

Click the legend to toggle trials or conversion rate

Week Of	Trials	Sign-Ups	Conv. Rate	Flag

Most Popular Days of the Week

All-time data — Jan 3 to Jun 7, 2026 · Which days drive trials and which days close deals

Trial Volume by Day

Sunday closes at 45.5% — your single best day

Conversion Rate by Day

Wednesday (31.2%) is the clear best closer

Class Popularity

All-time data — Jan 3 to Jun 7, 2026 · Muay Thai vs BJJ trial and conversion breakdown

Trial Volume by Class

Muay Thai is 86% of attended trials (125 of 146)

Conversion Rate by Class

BJJ converts at nearly half the Muay Thai rate

How Members Hear About Kings Williamsburg

Lead source volume vs. conversion rate

Trials by Source

Google and Referrals are the two biggest channels

Conversion Rate by Source

Google converts at 37.9% — referrals at 10.4%

Source	Trials	Sign-Ups	Conversion	Verdict

Previous Gym Experience

Where Kings Williamsburg trials trained before — and how it affects sign-up rates

Experience Level of Trials

61% of trials are brand new to combat sports (118 of 192)

Top Previous Gym Categories

Where experienced trials trained before

Conversion: With vs. Without Gym Background

Experienced athletes convert at 26.5% vs 14.4% for beginners

Named Gyms Mentioned

Specific gyms your trials trained at before

Gym	Mentions	Type

Lead Source by Month

How the mix of Google vs. Referral vs. other sources shifted month over month

Trial Volume by Source — Monthly

Stacked bars show source mix each month

Conversion Rate by Source — Monthly

How well each source closed each month

Month	Source	Trials	Sign-Ups	Conv. Rate

No-Show Analysis

All-time data — Jan 3 to Jun 7, 2026 · 34 no-shows out of 192 bookings (17.7%) — 4.4x the industry average

No-Show Rate by Month

April had the most no-shows (8) — 30% of all no-shows

What a No-Show Costs

Based on your current conversion rate

Total no-shows (all-time) 30

Your avg conversion rate 31.2%

Estimated lost sign-ups ~9 members

No-show rate (industry avg ~4%) 17.4% — 4.4x too high

Lost revenue if avg member stays 6 mo ~$8,100+

No-Show Log

All 30 no-show entries from the tracker

Name	Date	Class	Status

Follow-Up Priority List

All-time data — Jan 3 to Jun 7, 2026 · 117 people who tried but did not sign up — ranked by feedback + recency

Follow-Up Pool by Source

Where the 106 warm leads came from

Priority Breakdown

Scored by feedback language + how recently they trialed

HIGH PRIORITY 22 people

Said they will sign up, mentioned joining, or had strong interest + trialed within 60 days

MED PRIORITY 39 people

Enjoyed class or looking for a gym — still worth a message

LOW PRIORITY 45 people

No-shows, chose another gym, or no interest shown

Full Follow-Up List

Search by name, class, or source. Start with HIGH priority leads first.

Name	Trial Date	Class	Source	Priority	Notes

Sign-Up Cross-Reference

Trial tracker vs. membership system — Jan through Apr 2026

ACTION REQUIRED — SIGN-UP TRACKING GAP

Cross-referencing your membership system with the trial tracker found 12 direct sign-ups with no trial tracker entry. Some first attended before this tracking period. The rest joined during the period with no tracker record.

January

Tracker sign-ups3

System confirmed5

Gap+3 untracked

February

Tracker sign-ups11

System confirmed13

Gap+2 untracked

March

Tracker sign-ups6

System confirmed14

Gap+6 untracked

April

Tracker sign-ups10

System confirmed12

Gap+2 untracked

Direct Sign-Ups (12)

Signed up directly or before this tracker period. First Att. Date shows when they actually first came in.

Name	Month	First Trial	Signed Up

Marked Yes, Not in System (6)

Marked signed up in tracker but no confirmed account found. Check each one today.

Name	Month	Date	Source

They may have said yes but never completed enrollment. A quick message could recover each one.

Growth Recommendations

6 actions based on 4+ months of data — Jan through May 31, 2026

Fix #1 — Do This Today

Message the 68 HIGH Priority Warm Leads

68 people expressed strong interest and still have not joined. These are the easiest closes you have.
Text each one personally — not a blast email. Reference their trial date or specific feedback.
Message: "Hey [Name], great having you at Kings. Still thinking about it? We have a spot — reply and we will make it easy."

68 warm leads at 31.2% close = ~21 new members without a single new ad dollar.

Fix #2 — Do This Today

Referral Holding at 10.4% (67 trials) — Push It Higher

67 referred guests walked in. 7 signed up (10.4%). Referrals are your second-biggest volume channel. The rate is real but the opportunity is massive — at 20% that is 13 members, not 7.
Assign one staff member to personally own every referred guest from the moment they walk in — separate from their friend.
Tell them: "Your friend [Name] set this up for you. First month is $X off." Make it feel personal.

67 referrals at 20% = 13 members. At 10.4% you got 7. That gap is 6 lost members — ~$5,400 in 6-month revenue sitting on the table. Personal handoffs at arrival close that gap.

Fix #3 — May Closed Strong, June Is Building

May at 33.3% (Done) — June at 25.0% Through Jun 7 (In Progress)

May closed at 33.3% — 8 sign-ups in 24 trials. Your 3rd best month ever behind February (48.4%) and March (35.6%). Four of six months now above 25%.
June has 12 trials in 7 days. 3 sign-ups so far: Hjkj Fttv (6/3 Google), Adeeb Hejazi + Kevin Gavilanes (6/7 Google, both from Renzo Gracie Midtown). Two Renzo BJJ members found Kings via Google and both signed up same visit — the cross-martial-arts conversion is real.
Flag: One June entry has a garbled name (“Hjkj Fttv”) — data entry error. You cannot follow up with someone you cannot identify. Fix the name in your tracker today.

June at 25% early. Three strong Sundays could push it past 30%. Watch the Sunday close rate — it is now your most reliable single day.

Fix #4 — This Week

Send a Reminder Text Before Every Trial

17.7% no-show rate is 4.4x the industry average. 34 people booked and never showed up.
Set up an automated text 2-3 hours before class: "See you at [time] today! Come 10 min early, wear athletic gear."
Most booking platforms support this for free. One setup saves you every month going forward.

Cutting no-shows by half = 15 extra trials showing up each period at zero extra cost.

Fix #5 — Sunday at 45.5% + Monday Gap

Sunday Closes at 45.5% — Monday (42 Trials, 11.9%) Is Still the Unlock

Sunday: 22 trials, 10 sign-ups, 45.5% close rate. That is approaching February (48.4%), your all-time best month. Adeeb Hejazi + Kevin Gavilanes both signed up on Sunday 6/7 — two Renzo Gracie members who found you on Google and closed same visit. Staff Sunday like a prime-time shift.
Monday leads volume at 42 trials but only 5 sign-ups (11.9%). At Sunday's 45.5% rate that is 19 sign-ups from existing traffic. That gap is 14 missed members every period.
Wednesday holds at 26.9% — your weekday bright spot. Thursday at 12.0%. The pattern is clear: mornings and Sundays close; late-week evenings do not.

Monday at Sunday's rate (45.5%) = 14 more sign-ups per period from foot traffic you already have. Zero ad spend required.

Fix #6 — Protect What Is Working

Google at 37.9% — 87 Trials, 33 Sign-Ups, 6 Months Running

Google: 87 trials, 33 sign-ups, 37.9% conversion. In June alone: Adeeb Hejazi, Kevin Gavilanes, Hjkj Fttv, and 6 more all came via Google. Three signed up. The channel is producing volume AND closing at elite rates.
Ask every new member for a Google review right after sign-up — while the excitement is fresh. Say: “You found us on Google — 30 seconds helps the next person find us too.”
Watch for pricing objections in June: Felix (Mendez member, “not switching”), Omega Casey (“can't afford”), Jacob Dyson (“money concerns”). Consider a limited-time intro offer for price-sensitive Google leads.