Kings Williamsburg - Growth Report July 2026

1

Monthly Performance

Trial volume, sign-ups, and conversion rate by month

Monthly Trials & Conversion Rate

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Month	Trials	Sign-Ups	No-Shows	Conv. Rate	Change	Rating

2

Weekly Breakdown

Week-by-week trial volume and conversion rate

Weekly Trials & Conversion Rate

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Week Of	Trials	Sign-Ups	Conv. Rate	Flag

3

Most Popular Days of the Week

All-time data — Jan 3 to Jul 5, 2026 · Which days drive trials and which days close deals

Trial Volume by Day

Sunday 40.0% + Wednesday 30.0% — two closing days

Conversion Rate by Day

Sunday (40.0%) is the clear best closer

5

Class Popularity

All-time data — Jan 3 to Jul 5, 2026 · Muay Thai vs BJJ trial and conversion breakdown

Trial Volume by Class

Muay Thai is 90% of attended trials (189 of 210)

Conversion Rate by Class

BJJ converts at about a third of the Muay Thai rate

6

How Members Hear About Kings Williamsburg

Lead source volume vs. conversion rate

Trials by Source

Google and Referrals are the two biggest channels

Conversion Rate by Source

Google at 36.4% — referrals at 12.7%

Source	Trials	Sign-Ups	Conversion	Verdict

7

Previous Gym Experience

Where Kings Williamsburg trials trained before — and how it affects sign-up rates

Experience Level of Trials

63% of trials are brand new to combat sports (145 of 231)

Top Previous Gym Categories

Where experienced trials trained before

Conversion: With vs. Without Gym Background

Experienced athletes convert at 27.9% vs 18.6% for beginners

Named Gyms Mentioned

Specific gyms your trials trained at before

Gym	Mentions	Type

8

Lead Source by Month

How the mix of Google vs. Referral vs. other sources shifted month over month

Trial Volume by Source — Monthly

Stacked bars show source mix each month

Conversion Rate by Source — Monthly

How well each source closed each month

Month	Source	Trials	Sign-Ups	Conv. Rate

9

No-Show Analysis

All-time data — Jan 3 to Jul 5, 2026 · 47 no-shows out of 231 bookings (20.3%) — 5.1x the industry average

No-Show Rate by Month

June had the most no-shows (12) — 26% of all no-shows

What a No-Show Costs

Based on your current conversion rate

Total no-shows (all-time) 47

Your avg conversion rate 30.3%

Estimated lost sign-ups ~14 members

No-show rate (industry avg ~4%) 20.3% — 5.1x too high

Lost revenue if avg member stays 6 mo ~$12,600+

No-Show Log

All 47 no-show entries from the tracker

Name	Date	Class	Status

10

Follow-Up Priority List

All-time data — Jan 3 to Jul 5, 2026 · 133 people who tried but did not sign up — ranked by feedback + recency

Follow-Up Pool by Source

Where the 133 warm leads came from

Priority Breakdown

Scored by feedback language + how recently they trialed

HIGH PRIORITY 71 people

Said they will sign up, mentioned joining, or had strong interest + trialed within 60 days

MED PRIORITY 50 people

Enjoyed class or looking for a gym — still worth a message

LOW PRIORITY 12 people

No-shows, chose another gym, or no interest shown

Full Follow-Up List

Search by name, class, or source. Start with HIGH priority leads first.

Name	Trial Date	Class	Source	Priority	Notes

11

Sign-Up Cross-Reference

Trial tracker vs. membership system — Jan through Apr 2026

ACTION REQUIRED — SIGN-UP TRACKING GAP

Cross-referencing your membership system with the trial tracker found 12 direct sign-ups with no trial tracker entry. Some first attended before this tracking period. The rest joined during the period with no tracker record.

January

Tracker sign-ups3

System confirmed5

Gap+3 untracked

February

Tracker sign-ups11

System confirmed13

Gap+2 untracked

March

Tracker sign-ups6

System confirmed14

Gap+6 untracked

April

Tracker sign-ups10

System confirmed12

Gap+2 untracked

Direct Sign-Ups (12)

Signed up directly or before this tracker period. First Att. Date shows when they actually first came in.

Name	Month	First Trial	Signed Up

Marked Yes, Not in System (6)

Marked signed up in tracker but no confirmed account found. Check each one today.

Name	Month	Date	Source

They may have said yes but never completed enrollment. A quick message could recover each one.

12

Growth Recommendations

6 actions based on 7 months of data — Jan through Jul 5, 2026

Fix #1 — Do This Today

Message the 71 HIGH Priority Warm Leads

71 people expressed strong interest and still have not joined. Five to hit first: Lauren Philips and Sabrina Biondi (both 7/4 Referral, brand new from this week), plus Matthew Reed (6/29 Google, interested in drop-ins but asked about shorter memberships — offer a 4-pack), Maya Pineda (6/27 Google, still deciding), and Iodele Thomas (6/27 Referral, sister of member Miguel Joseph).
Note for Lauren: she sees therapy clients evenings until 8pm. Offer her a morning or weekend slot — schedule fit is her barrier, not interest.
Message: "Hey [Name], great having you at Kings. Still thinking about it? We have a spot — reply and we will make it easy."

71 warm leads at 30.3% close = ~22 new members without a single new ad dollar. Lauren and Sabrina just walked in yesterday — they are the warmest leads on this list. Text them first.

Fix #2 — Do This Today

Referral Peaked at 33.3% in May — Lauren + Sabrina Are Your Next Converts

79 referred guests, 10 signed up (12.7% all-time). The year-long trend: 0% in Jan and Feb, 4.3% in March, 21.4% in April, peak of 33.3% in May, back down to 27.3% in June. July is 0 for 2 so far (2 trials, 0 sign-ups — too early to judge).
Lauren Philips and Sabrina Biondi are your two freshest Referral leads (both 7/4). Lauren has a scheduling issue — evenings are blocked. Sabrina is a member at another gym but loved the class. A $25/month competing membership is easy to beat with a strong pitch on value and community.
Tell every referred guest: "Your friend [Name] set this up for you. First month is $X off." Make it feel personal.

79 referrals at May’s peak rate (33.3%) would be 26 members — you are at 10 all-time. Converting Lauren and Sabrina this week alone adds 2 more and pushes July’s referral rate back above zero.

Fix #3 — June Recovered — Now Watch July

June Bounced to 28.9% — July Is 0% After 4 Days

June finished at 28.9% (13 sign-ups in 45 trials) — up from the 26.2% reading two weeks ago. The bounce is real: the last push closed 2 more sign-ups and 3 more trials since the previous snapshot.
July has 6 trials in 4 days, 0 sign-ups. 2 of the 3 no-shows (Naydi Santos + Robert D’Orazio) were July 4 — Independence Day, which is expected. The real no-show to note is Poh Choo Sim on 7/2. Lauren Philips and Sabrina Biondi (both 7/4) are the only two attended trials and neither has signed yet.
It is way too early to judge July’s conv rate. Focus is on converting Lauren and Sabrina this week, and locking in the reminder-text system before July really gets going.

July has 2 warm leads and 0 sign-ups with 26 days left in the month. The July 4 holiday accounts for much of the slow start — real data kicks in this week. Converting Lauren and Sabrina puts July on the board.

Fix #4 — This Week

Send a Reminder Text Before Every Trial

20.3% no-show rate is 5.1x the industry average. 47 people booked and never showed up. Poh Choo Sim (7/2) is July’s first real no-show. The other two on 7/4 (Naydi Santos, Robert D’Orazio) were July 4th — expected on a holiday. Still, the trend needs watching: June had 12 no-shows (your all-time monthly high).
Set up an automated text 2-3 hours before class: "See you at [time] today! Come 10 min early, wear athletic gear."
Most booking platforms support this for free. One setup saves you every month going forward.

Cutting no-shows by half = about 24 extra trials showing up each period at zero extra cost.

Fix #5 — Sunday + Wednesday Are Your Closing Days

Sunday 42.3%, Wednesday 29.0% — Monday (47 Trials, 12.8%) Is Still the Gap

Sunday: 26 trials, 11 sign-ups, 42.3% — your best closing day just got better. Wednesday: 31 trials, 9 sign-ups, 29.0%. These are your two power closing days by far. Staff both with your best closers.
Monday still leads volume at 47 trials — but only 6 sign-ups (12.8%). At Sunday's rate that is 20 sign-ups. At Wednesday's rate that is 14. Monday is leaving 8–14 members on the table every period.
Tuesday continued to improve to 27.6% — worth watching as a third closing day. Thursday (10.0%) is still your weakest closer. Friday (16.7%) sees the least volume. Invest closer time where the data says it works: Sunday and Wednesday.

Monday at Wednesday's rate (29.0%) = 8 more sign-ups per period. Sunday keeps improving — figure out what's different there and replicate it Monday.

Fix #6 — Protect What Is Working

Google at 36.4% — 99 Trials, 36 Sign-Ups. Still Your #1 Channel.

Google: 99 trials, 36 sign-ups, 36.4%. Seven months running, this is your best channel by a wide margin — nearly 3x Referral's 12.7%. Matthew Reed (6/29) is the newest Google lead worth chasing — he wants drop-ins or a short membership option, so have a 4-pack ready. Ask every new member for a review at sign-up — it feeds the channel that is already working.
Walk-By holds at 50.0% conversion (6 trials, 3 sign-ups) — still the best rate of any channel. It will not move the needle on volume, but do not ignore anyone who walks in off the street.
Competing gym memberships are a new objection type: Sabrina Biondi just paid $25/month at Murder of Crows. At that price point, Kings’ value pitch needs to be about community, coaching quality, and progression — not just price.