Kings Williamsburg - Growth Report June 2026

1

Monthly Performance

Trial volume, sign-ups, and conversion rate by month

Monthly Trials & Conversion Rate

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Month	Trials	Sign-Ups	No-Shows	Conv. Rate	Change	Rating

2

Weekly Breakdown

Week-by-week trial volume and conversion rate

Weekly Trials & Conversion Rate

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Week Of	Trials	Sign-Ups	Conv. Rate	Flag

3

Most Popular Days of the Week

All-time data — Jan 3 to Jun 21, 2026 · Which days drive trials and which days close deals

Trial Volume by Day

Sunday 40.0% + Wednesday 30.0% — two closing days

Conversion Rate by Day

Sunday (40.0%) is the clear best closer

5

Class Popularity

All-time data — Jan 3 to Jun 21, 2026 · Muay Thai vs BJJ trial and conversion breakdown

Trial Volume by Class

Muay Thai is 89% of attended trials (177 of 198)

Conversion Rate by Class

BJJ converts at about a third of the Muay Thai rate

6

How Members Hear About Kings Williamsburg

Lead source volume vs. conversion rate

Trials by Source

Google and Referrals are the two biggest channels

Conversion Rate by Source

Google at 37.6% — referrals rising to 13.5%

Source	Trials	Sign-Ups	Conversion	Verdict

7

Previous Gym Experience

Where Kings Williamsburg trials trained before — and how it affects sign-up rates

Experience Level of Trials

61% of trials are brand new to combat sports (130 of 212)

Top Previous Gym Categories

Where experienced trials trained before

Conversion: With vs. Without Gym Background

Experienced athletes convert at 28.0% vs 19.2% for beginners

Named Gyms Mentioned

Specific gyms your trials trained at before

Gym	Mentions	Type

8

Lead Source by Month

How the mix of Google vs. Referral vs. other sources shifted month over month

Trial Volume by Source — Monthly

Stacked bars show source mix each month

Conversion Rate by Source — Monthly

How well each source closed each month

Month	Source	Trials	Sign-Ups	Conv. Rate

9

No-Show Analysis

All-time data — Jan 3 to Jun 21, 2026 · 39 no-shows out of 212 bookings (18.4%) — 4.6x the industry average

No-Show Rate by Month

April had the most no-shows (8) — 21% of all no-shows

What a No-Show Costs

Based on your current conversion rate

Total no-shows (all-time) 39

Your avg conversion rate 31.6%

Estimated lost sign-ups ~12 members

No-show rate (industry avg ~4%) 18.4% — 4.6x too high

Lost revenue if avg member stays 6 mo ~$10,800+

No-Show Log

All 39 no-show entries from the tracker

Name	Date	Class	Status

10

Follow-Up Priority List

All-time data — Jan 3 to Jun 21, 2026 · 125 people who tried but did not sign up — ranked by feedback + recency

Follow-Up Pool by Source

Where the 125 warm leads came from

Priority Breakdown

Scored by feedback language + how recently they trialed

HIGH PRIORITY 70 people

Said they will sign up, mentioned joining, or had strong interest + trialed within 60 days

MED PRIORITY 44 people

Enjoyed class or looking for a gym — still worth a message

LOW PRIORITY 11 people

No-shows, chose another gym, or no interest shown

Full Follow-Up List

Search by name, class, or source. Start with HIGH priority leads first.

Name	Trial Date	Class	Source	Priority	Notes

11

Sign-Up Cross-Reference

Trial tracker vs. membership system — Jan through Apr 2026

ACTION REQUIRED — SIGN-UP TRACKING GAP

Cross-referencing your membership system with the trial tracker found 12 direct sign-ups with no trial tracker entry. Some first attended before this tracking period. The rest joined during the period with no tracker record.

January

Tracker sign-ups3

System confirmed5

Gap+3 untracked

February

Tracker sign-ups11

System confirmed13

Gap+2 untracked

March

Tracker sign-ups6

System confirmed14

Gap+6 untracked

April

Tracker sign-ups10

System confirmed12

Gap+2 untracked

Direct Sign-Ups (12)

Signed up directly or before this tracker period. First Att. Date shows when they actually first came in.

Name	Month	First Trial	Signed Up

Marked Yes, Not in System (6)

Marked signed up in tracker but no confirmed account found. Check each one today.

Name	Month	Date	Source

They may have said yes but never completed enrollment. A quick message could recover each one.

12

Growth Recommendations

6 actions based on nearly 6 months of data — Jan through Jun 21, 2026

Fix #1 — Do This Today

Message the 70 HIGH Priority Warm Leads

70 people expressed strong interest and still have not joined. Four to act on immediately: Jessica Belle and Estefany Lopez (6/14 Google, best friends, motivated and qualified, budget is the only blocker), plus two brand-new HIGH leads from this week — Daniel Leung (6/17 Google) and Emma Nge (6/18 Referral, guest of member Adam Chin). Text all four today with a payment plan option.
Text each one personally — not a blast email. Reference their trial date or specific feedback.
Message: "Hey [Name], great having you at Kings. Still thinking about it? We have a spot — reply and we will make it easy."

70 warm leads at 31.6% close = ~22 new members without a single new ad dollar. Isaiah Williams — last week’s top HIGH lead — already signed up. That is proof this list converts. Work it today.

Fix #2 — Do This Today

Referral Conv. Climbing All Year — 0% in Jan to 37.5% in June

74 referred guests, 10 signed up (13.5% all-time). But the trend is the real story: Referral conversion was 0% in January and February, 4.3% in March, 21.4% in April, 33.3% in May, and now 37.5% in June. Whatever changed in how referrals get followed up is working — do not stop.
Assign one staff member to personally own every referred guest from the moment they walk in — separate from their friend.
Tell them: "Your friend [Name] set this up for you. First month is $X off." Make it feel personal.

74 referrals at June’s 37.5% rate would be 28 members — you are at 10 all-time because most came in during the cold months. Keep the personal handoff at arrival and June’s rate becomes the new normal.

Fix #3 — Watch the Last Week of June

June Dipped to 31.2% — Only 1 Sign-Up in the Last 6 Trials

June sits at 31.2% (10 sign-ups in 32 trials) — behind February (48.4%), March (35.6%), May (33.3%), and April (32.4%). It is now your 5th best month, not your 3rd. The slide happened fast: the 6 trials added since June 14 produced just 1 sign-up (Isaiah Williams).
The good news: 2 fresh HIGH priority leads came in this same stretch — Daniel Leung (6/17) and Emma Nge (6/18). Both are still very reachable. Two new no-shows also landed — Austin Oliver (6/18) and Akanksha Mehta (6/20) — follow up before they go cold.
This is not a crisis. It is a normal mid-month dip. Treat it as a signal to act fast on the newest leads, not a reason to panic.

Closing Daniel Leung and Emma Nge alone would put June back over 34% for the month. Two quick texts today change the whole picture.

Fix #4 — This Week

Send a Reminder Text Before Every Trial

18.4% no-show rate is 4.6x the industry average. 39 people booked and never showed up — including 2 just this week (Austin Oliver 6/18, Akanksha Mehta 6/20).
Set up an automated text 2-3 hours before class: "See you at [time] today! Come 10 min early, wear athletic gear."
Most booking platforms support this for free. One setup saves you every month going forward.

Cutting no-shows by half = about 19 extra trials showing up each period at zero extra cost.

Fix #5 — Sunday + Wednesday Are Your Closing Days

Sunday 40.0%, Wednesday 30.0% — Monday (45 Trials, 13.3%) Is Still the Gap

Sunday: 25 trials, 10 sign-ups, 40.0%. Wednesday: 30 trials, 9 sign-ups, 30.0%. These are your two power closing days by far. Staff both days with your best closers.
Monday still leads volume at 45 trials — but only 6 sign-ups (13.3%). At Sunday's rate that is 18 sign-ups. At Wednesday's rate that is 14. Either way, Monday is leaving 8–12 members on the table every period.
Thursday (11.1%) and Tuesday (22.2%) are consistent but not closing days. Friday (16.7%) sees the least volume. Invest closer time where the data says it works: Sunday and Wednesday.

Monday at Wednesday's rate (30.0%) = 8 more sign-ups per period. Sunday is already working — replicate that energy on Monday and Wednesday and you change the whole business.

Fix #6 — Protect What Is Working

Google at 37.6% — 93 Trials, 35 Sign-Ups. Still Your #1 Channel.

Google: 93 trials, 35 sign-ups, 37.6%. Six months running, this is your best channel by a wide margin — more than double Referral's 13.5%. Jessica Belle, Estefany Lopez, Daniel Leung, and Chapin Arbuthnot are all recent Google leads worth chasing. Ask every new member for a review the moment they sign up — it feeds the channel that is already working.
Walk-By is small (5 trials) but punches above its weight at 40.0% conversion — the best rate of any channel. It will not move the needle on volume, but do not ignore anyone who walks in off the street.
Pricing objections are still appearing (Jessica Belle, Estefany Lopez on 6/14, Daniel Leung on 6/17 — all “motivated and qualified, needs to work out the budget”). Have a payment plan or a 2-week intro rate ready for this segment. These are not tire-kickers — they want to join.