Kings Williamsburg - Growth Report July 2026

1

Monthly Performance

Trial volume, sign-ups, and conversion rate by month

Monthly Trials & Conversion Rate

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Month	Trials	Sign-Ups	No-Shows	Conv. Rate	Change	Rating

2

Weekly Breakdown

Week-by-week trial volume and conversion rate

Weekly Trials & Conversion Rate

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Week Of	Trials	Sign-Ups	Conv. Rate	Flag

3

Most Popular Days of the Week

All-time data — Jan 3 to Jul 12, 2026 · Which days drive trials and which days close deals

Trial Volume by Day

Sunday 44.4% + Wednesday 31.2% — two closing days

Conversion Rate by Day

Sunday (44.4%) is the clear best closer

5

Class Popularity

All-time data — Jan 3 to Jul 12, 2026 · Muay Thai vs BJJ trial and conversion breakdown

Trial Volume by Class

Muay Thai is 90% of attended trials (199 of 220)

Conversion Rate by Class

BJJ converts at about a third of the Muay Thai rate

6

How Members Hear About Kings Williamsburg

Lead source volume vs. conversion rate

Trials by Source

Google and Referrals are the two biggest channels

Conversion Rate by Source

Google at 36.5% — referrals at 11.8%

Source	Trials	Sign-Ups	Conversion	Verdict

7

Previous Gym Experience

Where Kings Williamsburg trials trained before — and how it affects sign-up rates

Experience Level of Trials

63% of trials are brand new to combat sports (153 of 243)

Top Previous Gym Categories

Where experienced trials trained before

Conversion: With vs. Without Gym Background

Experienced athletes convert at 27.8% vs 18.3% for beginners

Named Gyms Mentioned

Specific gyms your trials trained at before

Gym	Mentions	Type

8

Lead Source by Month

How the mix of Google vs. Referral vs. other sources shifted month over month

Trial Volume by Source — Monthly

Stacked bars show source mix each month

Conversion Rate by Source — Monthly

How well each source closed each month

Month	Source	Trials	Sign-Ups	Conv. Rate

9

No-Show Analysis

All-time data — Jan 3 to Jul 12, 2026 · 49 no-shows out of 243 bookings (20.2%) — 5.1x the industry average

No-Show Rate by Month

June had the most no-shows (12) — 24% of all no-shows

What a No-Show Costs

Based on your current conversion rate

Total no-shows (all-time) 49

Your avg conversion rate 29.6%

Estimated lost sign-ups ~15 members

No-show rate (industry avg ~4%) 20.2% — 5.1x too high

Lost revenue if avg member stays 6 mo ~$13,500+

No-Show Log

All 49 no-show entries from the tracker

Name	Date	Class	Status

10

Follow-Up Priority List

All-time data — Jan 3 to Jul 12, 2026 · 141 people who tried but did not sign up — ranked by feedback + recency

Follow-Up Pool by Source

Where the 141 warm leads came from

Priority Breakdown

Scored by feedback language + how recently they trialed

HIGH PRIORITY 76 people

Said they will sign up, mentioned joining, or had strong interest + trialed within 60 days

MED PRIORITY 53 people

Enjoyed class or looking for a gym — still worth a message

LOW PRIORITY 12 people

No-shows, chose another gym, or no interest shown

Full Follow-Up List

Search by name, class, or source. Start with HIGH priority leads first.

Name	Trial Date	Class	Source	Priority	Notes

11

Sign-Up Cross-Reference

Trial tracker vs. membership system — Jan through Apr 2026

ACTION REQUIRED — SIGN-UP TRACKING GAP

Cross-referencing your membership system with the trial tracker found 12 direct sign-ups with no trial tracker entry. Some first attended before this tracking period. The rest joined during the period with no tracker record.

January

Tracker sign-ups3

System confirmed5

Gap+3 untracked

February

Tracker sign-ups11

System confirmed13

Gap+2 untracked

March

Tracker sign-ups6

System confirmed14

Gap+6 untracked

April

Tracker sign-ups10

System confirmed12

Gap+2 untracked

Direct Sign-Ups (12)

Signed up directly or before this tracker period. First Att. Date shows when they actually first came in.

Name	Month	First Trial	Signed Up

Marked Yes, Not in System (6)

Marked signed up in tracker but no confirmed account found. Check each one today.

Name	Month	Date	Source

They may have said yes but never completed enrollment. A quick message could recover each one.

12

Growth Recommendations

6 actions based on 7 months of data — Jan through Jul 12, 2026

Fix #1 — Do This Today

Message the 76 HIGH Priority Warm Leads

76 people expressed strong interest and still have not joined. Five to hit first: Tahreak Robinson (7/7 Referral, "top 3 gym he has tried in NYC, confident he will join"), Lauren Philips (7/4 Referral, evenings blocked until 8pm — offer a morning or weekend slot), Sabrina Biondi (7/4 Referral, paying $25/mo at Murder of Crows — easy value pitch), Eric D’apossa (7/11 Google, loved class, wants 2 weeks to decide — set a reminder for 7/25), and Matthew Reed (6/29 Google, interested in shorter membership — offer the 4-pack).
Note for Tahreak: he has tried 6 NYC gyms and ranked Kings top 3. The objection was timing, not interest. Reach out with a flexible join offer this week before the momentum fades.
Message: "Hey [Name], great having you at Kings. Still thinking about it? We have a spot — reply and we will make it easy."

76 warm leads at 29.6% close = ~22 new members without a single new ad dollar. Tahreak Robinson is your most convertible lead right now — he said it himself. Text him first.

Fix #2 — Do This Today

85 Referral Trials, Only 10 Sign-Ups — Tahreak Robinson Is Your Best Bet

85 referred guests, 10 signed up (11.8% all-time). Monthly trend: 0% in Jan and Feb, 4.3% in March, 21.4% in April, peak 33.3% in May, 27.3% in June. July so far: 8 trials, 0 sign-ups — but Tahreak Robinson (7/7) said he is "confident he will join." He tried 6 NYC gyms and ranked Kings top 3.
The 7/9 group (Tisha Williams, Kelly de la Torre, Isabelle Yank) all came "for fun" as friends of former member Chris Colonnese. Low membership intent. Focus energy on Tahreak, Lauren Philips (scheduling fix needed), and Sabrina Biondi (competing $25/mo gym).
Tell every referred guest: "Your friend [Name] set this up for you. First month is $X off." Make it feel personal.

85 referrals at May’s peak rate (33.3%) = 28 members. You are at 10. Converting Tahreak alone pushes July off zero and proves the referral system still works. Text him this week.

Fix #3 — July Update

July: 18 Trials, 2 Sign-Ups (11.1%) — Good Momentum Building

July is 12 days in: 18 trials, 2 sign-ups (11.1%), 5 no-shows. The two July sign-ups are Poh Choo Sim (7/8, Google — she no-showed 7/2, came back 7/8, and signed up) and Noah Miller (7/12, Google). That comeback from Poh Choo Sim proves the system works: a follow-up text after a no-show brought her back.
Biggest July opportunity: Tahreak Robinson (7/7, Referral). Has tried 6 NYC gyms. Ranked Kings top 3. Said he is "confident" he will join. Best warm lead on the board right now. Eric D’apossa (7/11, Google) loved class but wants 2 weeks — text him around 7/25.
The 7/9 group (Tisha, Kelly, Isabelle — all friends of former member Chris Colonnese) came for fun. Lower membership intent but still worth a light message.

July at 11.1% with 19 days to go. Poh Choo Sim’s comeback shows the follow-up process works. Convert Tahreak this week and July closes above 15%. The month is far from over.

Fix #4 — This Week

Send a Reminder Text Before Every Trial

20.2% no-show rate is 5.1x the industry average. 49 people booked and never showed up. July already has 5 no-shows in 12 days: Poh Choo Sim 7/2 (came back 7/8 and signed up — the follow-up worked!), Naydi Santos + Robert D’Orazio 7/4 (July 4 holiday, expected), Khawar Ali 7/11, and Jamilla Vanbuckley 7/11 (family emergency). June remains the worst month all-time at 12 no-shows.
Poh Choo Sim is proof the system works: no-showed on 7/2, received a follow-up, returned 7/8 and signed up. Build that into your standard process.
Set up an automated text 2-3 hours before class: "See you at [time] today! Come 10 min early, wear athletic gear." Most booking platforms support this for free.

Cutting no-shows by half = ~25 extra trials showing up each period at zero extra cost. Poh Choo Sim just proved a no-show is not always a lost member.

Fix #5 — Sunday + Wednesday Are Your Closing Days

Sunday 44.4%, Wednesday 31.2% — Monday (47 Trials, 12.8%) Is Still the Gap

Sunday: 27 trials, 12 sign-ups, 44.4% — your best closing day keeps improving. Wednesday: 32 trials, 10 sign-ups, 31.2%. These are your two power closing days. Staff both with your best closers every week.
Monday still leads volume at 47 trials but only 6 sign-ups (12.8%). At Sunday's rate (44.4%) that is 21 sign-ups. At Wednesday's rate (31.2%) that is 15. Monday is leaving 9–15 members on the table every period.
Tuesday at 25.0% (32 trials) is solid but dipped slightly — worth watching. Thursday (8.8%, 34 trials) is your weakest closer by far. Friday sees very low volume (6 trials). Put your best closer on Sunday and Wednesday; shore up Thursday before it gets worse.

Monday at Wednesday's rate (31.2%) = 9 more sign-ups per period from existing traffic. Sunday at 44.4% is almost half of everyone who walks in — what is different there? Find it and replicate it.

Fix #6 — Protect What Is Working

Google Crossed 100 — 104 Trials, 38 Sign-Ups, 36.5%. Still Your #1 Channel.

Google: 104 trials, 38 sign-ups, 36.5%. Seven months running, this is your best converting channel at volume. You just crossed the 100 trial milestone. Noah Miller (7/12) just signed up from Google and Poh Choo Sim (7/8, Google) came back after a no-show to sign up. Eric D’apossa (7/11, Google) loved the class but wants to try other gyms — set a 2-week reminder for 7/25.
Walk-By is now at 37.5% (8 trials, 3 sign-ups) — nearly tied with Google. Jake Seaton and Jacob Pochran both came from walking past. Small volume but your highest intent leads. Never let a walk-in leave without a name and a follow-up.
Ask every new member for a Google review at sign-up. You just hit 100+ trials from Google — more reviews compound the channel that already delivers your best returns.