Kings Williamsburg - Growth Report June 2026

1

Monthly Performance

Trial volume, sign-ups, and conversion rate by month

Monthly Trials & Conversion Rate

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Month	Trials	Sign-Ups	No-Shows	Conv. Rate	Change	Rating

2

Weekly Breakdown

Week-by-week trial volume and conversion rate

Weekly Trials & Conversion Rate

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Week Of	Trials	Sign-Ups	Conv. Rate	Flag

3

Most Popular Days of the Week

All-time data — Jan 3 to Jun 28, 2026 · Which days drive trials and which days close deals

Trial Volume by Day

Sunday 40.0% + Wednesday 30.0% — two closing days

Conversion Rate by Day

Sunday (40.0%) is the clear best closer

5

Class Popularity

All-time data — Jan 3 to Jun 28, 2026 · Muay Thai vs BJJ trial and conversion breakdown

Trial Volume by Class

Muay Thai is 90% of attended trials (183 of 204)

Conversion Rate by Class

BJJ converts at about a third of the Muay Thai rate

6

How Members Hear About Kings Williamsburg

Lead source volume vs. conversion rate

Trials by Source

Google and Referrals are the two biggest channels

Conversion Rate by Source

Google at 36.1% — referrals rising to 13.0%

Source	Trials	Sign-Ups	Conversion	Verdict

7

Previous Gym Experience

Where Kings Williamsburg trials trained before — and how it affects sign-up rates

Experience Level of Trials

63% of trials are brand new to combat sports (139 of 222)

Top Previous Gym Categories

Where experienced trials trained before

Conversion: With vs. Without Gym Background

Experienced athletes convert at 27.7% vs 18.7% for beginners

Named Gyms Mentioned

Specific gyms your trials trained at before

Gym	Mentions	Type

8

Lead Source by Month

How the mix of Google vs. Referral vs. other sources shifted month over month

Trial Volume by Source — Monthly

Stacked bars show source mix each month

Conversion Rate by Source — Monthly

How well each source closed each month

Month	Source	Trials	Sign-Ups	Conv. Rate

9

No-Show Analysis

All-time data — Jan 3 to Jun 28, 2026 · 44 no-shows out of 222 bookings (19.8%) — 5.0x the industry average

No-Show Rate by Month

June had the most no-shows (12) — 27% of all no-shows

What a No-Show Costs

Based on your current conversion rate

Total no-shows (all-time) 44

Your avg conversion rate 30.6%

Estimated lost sign-ups ~13 members

No-show rate (industry avg ~4%) 19.8% — 5.0x too high

Lost revenue if avg member stays 6 mo ~$11,700+

No-Show Log

All 44 no-show entries from the tracker

Name	Date	Class	Status

10

Follow-Up Priority List

All-time data — Jan 3 to Jun 28, 2026 · 129 people who tried but did not sign up — ranked by feedback + recency

Follow-Up Pool by Source

Where the 129 warm leads came from

Priority Breakdown

Scored by feedback language + how recently they trialed

HIGH PRIORITY 69 people

Said they will sign up, mentioned joining, or had strong interest + trialed within 60 days

MED PRIORITY 48 people

Enjoyed class or looking for a gym — still worth a message

LOW PRIORITY 12 people

No-shows, chose another gym, or no interest shown

Full Follow-Up List

Search by name, class, or source. Start with HIGH priority leads first.

Name	Trial Date	Class	Source	Priority	Notes

11

Sign-Up Cross-Reference

Trial tracker vs. membership system — Jan through Apr 2026

ACTION REQUIRED — SIGN-UP TRACKING GAP

Cross-referencing your membership system with the trial tracker found 12 direct sign-ups with no trial tracker entry. Some first attended before this tracking period. The rest joined during the period with no tracker record.

January

Tracker sign-ups3

System confirmed5

Gap+3 untracked

February

Tracker sign-ups11

System confirmed13

Gap+2 untracked

March

Tracker sign-ups6

System confirmed14

Gap+6 untracked

April

Tracker sign-ups10

System confirmed12

Gap+2 untracked

Direct Sign-Ups (12)

Signed up directly or before this tracker period. First Att. Date shows when they actually first came in.

Name	Month	First Trial	Signed Up

Marked Yes, Not in System (6)

Marked signed up in tracker but no confirmed account found. Check each one today.

Name	Month	Date	Source

They may have said yes but never completed enrollment. A quick message could recover each one.

12

Growth Recommendations

6 actions based on nearly 6 months of data — Jan through Jun 28, 2026

Fix #1 — Do This Today

Message the 69 HIGH Priority Warm Leads

69 people expressed strong interest and still have not joined. Five to act on immediately: Daniel Leung (6/17 Google) and Emma Nge (6/18 Referral) are still sitting unclosed from last week, plus three brand-new HIGH leads from June 27 — Jessica Belle (back for a 2nd trial via Referral, still hasn’t pulled the trigger), Maya Pineda (Google, offered a 4-pack), and Iodele Thomas (Referral, sister of member Miguel Joseph). Text all five today with a payment plan option.
Text each one personally — not a blast email. Reference their trial date or specific feedback.
Message: "Hey [Name], great having you at Kings. Still thinking about it? We have a spot — reply and we will make it easy."

69 warm leads at 30.6% close = ~21 new members without a single new ad dollar. Jessica Belle has now tried twice and still hasn’t joined — she needs a direct ask, not another trial.

Fix #2 — Do This Today

Referral Conv. Way Up Since January — Watch the June Dip

77 referred guests, 10 signed up (13.0% all-time). The year-long trend is still strong: Referral conversion went from 0% in January and February, to 4.3% in March, 21.4% in April, and a peak of 33.3% in May — before easing back to 27.3% in June. Still miles ahead of where you started, but worth watching if it keeps sliding.
Assign one staff member to personally own every referred guest from the moment they walk in — separate from their friend.
Tell them: "Your friend [Name] set this up for you. First month is $X off." Make it feel personal.

77 referrals at May’s peak rate (33.3%) would be 26 members — you are at 10 all-time because most came in during the cold months. Keep the personal handoff at arrival and push June back toward May’s level.

Fix #3 — June Keeps Sliding — Act on It Now

June Down to 26.2% — Lowest Since January

June now sits at 26.2% (11 sign-ups in 42 trials) — behind every month except January. The 10 trials added since June 21 produced just 1 sign-up. This is the second update in a row where June has cooled off, not a one-time blip.
Three fresh HIGH leads are still sitting open from the last two weeks — Daniel Leung (6/17), Emma Nge (6/18), Maya Pineda and Iodele Thomas (both 6/27). Closing even two of these flips June’s trend this week.
Same week also brought a no-show cluster: Charles Chaverot, Nicole Tamarov, and Jack Kagan all no-showed on 6/27 — three in one day. Check if that day’s reminder texts went out.

Closing 2 of the 4 open June HIGH leads would push June’s sign-up count from 11 to 13 — back near April’s pace. Do it this week before the month closes out.

Fix #4 — This Week

Send a Reminder Text Before Every Trial

19.8% no-show rate is 5.0x the industry average. 44 people booked and never showed up. June alone now has 12 of those 44 — the most of any month — including 3 in a single day on 6/27 (Charles Chaverot, Nicole Tamarov, Jack Kagan).
Set up an automated text 2-3 hours before class: "See you at [time] today! Come 10 min early, wear athletic gear."
Most booking platforms support this for free. One setup saves you every month going forward.

Cutting no-shows by half = about 22 extra trials showing up each period at zero extra cost.

Fix #5 — Sunday + Wednesday Are Your Closing Days

Sunday 40.0%, Wednesday 30.0% — Monday (46 Trials, 13.0%) Is Still the Gap

Sunday: 25 trials, 10 sign-ups, 40.0%. Wednesday: 30 trials, 9 sign-ups, 30.0%. These are your two power closing days by far and have held steady all year. Staff both days with your best closers.
Monday still leads volume at 46 trials — but only 6 sign-ups (13.0%). At Sunday's rate that is 18 sign-ups. At Wednesday's rate that is 14. Either way, Monday is leaving 8–12 members on the table every period.
Tuesday quietly improved to 25.0% (up from 22.2%) — worth watching. Thursday (10.3%) is still your weakest closer. Friday (16.7%) sees the least volume. Invest closer time where the data says it works: Sunday and Wednesday.

Monday at Wednesday's rate (30.0%) = 8 more sign-ups per period. Sunday is already working — replicate that energy on Monday and Wednesday and you change the whole business.

Fix #6 — Protect What Is Working

Google at 36.1% — 97 Trials, 35 Sign-Ups. Still Your #1 Channel.

Google: 97 trials, 35 sign-ups, 36.1%. Six months running, this is your best channel by a wide margin — nearly 3x Referral's 13.0%. Maya Pineda (6/27) is the newest Google lead worth chasing. Ask every new member for a review the moment they sign up — it feeds the channel that is already working.
Walk-By just got even better — still small (6 trials) but now converting at 50.0%, the best rate of any channel. It will not move the needle on volume, but do not ignore anyone who walks in off the street.
Pricing and busy-schedule objections are still appearing (Maya Pineda 6/27 still needs to “think about it,” Jessica Belle 6/27 says she is “too busy with work”). Have a payment plan or a fast-track offer ready for this segment. These are not tire-kickers — they want to join.