Kings Williamsburg - Growth Report May 2026

1

Monthly Performance

Trial volume, sign-ups, and conversion rate by month

Monthly Trials & Conversion Rate

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Month	Trials	Sign-Ups	No-Shows	Conv. Rate	Change	Rating

2

Weekly Breakdown

Week-by-week trial volume and conversion rate

Weekly Trials & Conversion Rate

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Week Of	Trials	Sign-Ups	Conv. Rate	Flag

3

Most Popular Days of the Week

All-time data — Jan 3 to Jun 14, 2026 · Which days drive trials and which days close deals

Trial Volume by Day

Sunday 41.7% + Wednesday 32.1% — two closing days

Conversion Rate by Day

Wednesday (31.2%) is the clear best closer

5

Class Popularity

All-time data — Jan 3 to Jun 14, 2026 · Muay Thai vs BJJ trial and conversion breakdown

Trial Volume by Class

Muay Thai is 86% of attended trials (125 of 146)

Conversion Rate by Class

BJJ converts at nearly half the Muay Thai rate

6

How Members Hear About Kings Williamsburg

Lead source volume vs. conversion rate

Trials by Source

Google and Referrals are the two biggest channels

Conversion Rate by Source

Google at 38.0% — referrals rising to 12.7%

Source	Trials	Sign-Ups	Conversion	Verdict

7

Previous Gym Experience

Where Kings Williamsburg trials trained before — and how it affects sign-up rates

Experience Level of Trials

61% of trials are brand new to combat sports (125 of 206)

Top Previous Gym Categories

Where experienced trials trained before

Conversion: With vs. Without Gym Background

Experienced athletes convert at 26.5% vs 14.4% for beginners

Named Gyms Mentioned

Specific gyms your trials trained at before

Gym	Mentions	Type

8

Lead Source by Month

How the mix of Google vs. Referral vs. other sources shifted month over month

Trial Volume by Source — Monthly

Stacked bars show source mix each month

Conversion Rate by Source — Monthly

How well each source closed each month

Month	Source	Trials	Sign-Ups	Conv. Rate

9

No-Show Analysis

All-time data — Jan 3 to Jun 14, 2026 · 37 no-shows out of 206 bookings (18.0%) — 4.5x the industry average

No-Show Rate by Month

April had the most no-shows (8) — 30% of all no-shows

What a No-Show Costs

Based on your current conversion rate

Total no-shows (all-time) 30

Your avg conversion rate 32.0%

Estimated lost sign-ups ~9 members

No-show rate (industry avg ~4%) 17.4% — 4.4x too high

Lost revenue if avg member stays 6 mo ~$8,100+

No-Show Log

All 30 no-show entries from the tracker

Name	Date	Class	Status

10

Follow-Up Priority List

All-time data — Jan 3 to Jun 14, 2026 · 122 people who tried but did not sign up — ranked by feedback + recency

Follow-Up Pool by Source

Where the 106 warm leads came from

Priority Breakdown

Scored by feedback language + how recently they trialed

HIGH PRIORITY 22 people

Said they will sign up, mentioned joining, or had strong interest + trialed within 60 days

MED PRIORITY 39 people

Enjoyed class or looking for a gym — still worth a message

LOW PRIORITY 45 people

No-shows, chose another gym, or no interest shown

Full Follow-Up List

Search by name, class, or source. Start with HIGH priority leads first.

Name	Trial Date	Class	Source	Priority	Notes

11

Sign-Up Cross-Reference

Trial tracker vs. membership system — Jan through Apr 2026

ACTION REQUIRED — SIGN-UP TRACKING GAP

Cross-referencing your membership system with the trial tracker found 12 direct sign-ups with no trial tracker entry. Some first attended before this tracking period. The rest joined during the period with no tracker record.

January

Tracker sign-ups3

System confirmed5

Gap+3 untracked

February

Tracker sign-ups11

System confirmed13

Gap+2 untracked

March

Tracker sign-ups6

System confirmed14

Gap+6 untracked

April

Tracker sign-ups10

System confirmed12

Gap+2 untracked

Direct Sign-Ups (12)

Signed up directly or before this tracker period. First Att. Date shows when they actually first came in.

Name	Month	First Trial	Signed Up

Marked Yes, Not in System (6)

Marked signed up in tracker but no confirmed account found. Check each one today.

Name	Month	Date	Source

They may have said yes but never completed enrollment. A quick message could recover each one.

12

Growth Recommendations

6 actions based on 4+ months of data — Jan through May 31, 2026

Fix #1 — Do This Today

Message the 70 HIGH Priority Warm Leads

70 people expressed strong interest and still have not joined. Two to act on immediately: Jessica Belle and Estefany Lopez (6/14 Google, best friends, highly motivated, budget is the only blocker). Text them today with a payment plan option.
Text each one personally — not a blast email. Reference their trial date or specific feedback.
Message: "Hey [Name], great having you at Kings. Still thinking about it? We have a spot — reply and we will make it easy."

70 warm leads at 32.0% close = ~22 new members without a single new ad dollar. Isaiah Williams (6/9) said he will join “when he gets paid next week” — that is this week. Follow up now.

Fix #2 — Do This Today

Referral Rising Fast — 71 Trials, 12.7% Conv (Up From 7.9% in January)

71 referred guests. 9 signed up (12.7%). This channel has gone from 7.9% in January to 12.7% now — a 61% improvement in close rate. Vatsal Patel, Dustin Oliver, and Devon Louis all came via referral in the same week. The network is activating.
Assign one staff member to personally own every referred guest from the moment they walk in — separate from their friend.
Tell them: "Your friend [Name] set this up for you. First month is $X off." Make it feel personal.

71 referrals at 20% = 14 members. At 12.7% you got 9. The gap is 5 members — ~$4,500 in 6-month revenue. You are closing that gap. Keep the personal handoff at arrival and the momentum will continue.

Fix #3 — June Is Your 3rd Best Month

June at 34.6% — 9 Sign-Ups in 26 Trials Through Jun 14

June is tracking at 34.6% — only February (48.4%) is solidly ahead. March sits at 35.6%, meaning June is nearly tied with your 2nd best month ever and there are still 2+ weeks left.
Strong closers this week: Vatsal Patel (6/13, Referral, kickboxing background), Zaria Weekes (6/13, came via Reddit — your first Reddit sign-up), Shaun Jiji (6/9, no-showed 6/4 then came back and signed up — a comeback close). Dustin Oliver + Mark Urbaniak both took 4-packs on 6/10.
Flag: “Hjkj Fttv” (6/3) is a garbled name. You cannot retain or follow up with someone you cannot identify. Fix in the tracker today.

June is on pace to be your best month since February. Two more weeks of strong Sundays and Wednesdays could push it past 35%. The system is running at full speed.

Fix #4 — This Week

Send a Reminder Text Before Every Trial

18.0% no-show rate is 4.5x the industry average. 37 people booked and never showed up.
Set up an automated text 2-3 hours before class: "See you at [time] today! Come 10 min early, wear athletic gear."
Most booking platforms support this for free. One setup saves you every month going forward.

Cutting no-shows by half = 15 extra trials showing up each period at zero extra cost.

Fix #5 — Sunday + Wednesday Are Your Closing Days

Sunday 41.7%, Wednesday 32.1% — Monday (45 Trials, 13.3%) Is Still the Gap

Sunday: 24 trials, 10 sign-ups, 41.7%. Wednesday: 28 trials, 9 sign-ups, 32.1%. These are your two power closing days. Wednesday has quietly become your best weekday — 3 of 9 June sign-ups happened on Wednesday. Staff both days with your best closers.
Monday still leads volume at 45 trials — but only 6 sign-ups (13.3%). At Sunday's rate that is 19 sign-ups. At Wednesday's rate that is 14. Either way, Monday is leaving 8–13 members on the table every period.
Thursday (12.0%) and Tuesday (18.5%) are consistent but not closing days. Friday (16.7%) sees the least volume. Invest closer time where the data says it works: Sunday and Wednesday.

Monday at Wednesday's rate (32.1%) = 8 more sign-ups per period. Sunday is already working — replicate that energy on Monday and Wednesday and you change the whole business.

Fix #6 — Protect What Is Working

Google at 38.0% — 92 Trials, 35 Sign-Ups. New Channel: Reddit.

Google: 92 trials, 35 sign-ups, 38.0%. Six months, best channel, every single update. Shaun Jiji, Jessica Belle, Estefany Lopez, Alana Golubinski, Chapin Arbuthnot — all Google in June. Ask every new member for a review the moment they sign up.
Reddit just converted: Zaria Weekes (6/13) found Kings via Reddit and signed up immediately. That is an untapped channel. One branded post in r/NYCfitness or r/muaythai could replicate this with zero ad spend.
Pricing objections are still appearing (Jessica Belle, Estefany Lopez on 6/14 — “motivated and qualified, needs to work out the budget”). Have a payment plan or a 2-week intro rate ready for this segment. These are not tire-kickers — they want to join.