Kings Williamsburg - Growth Report April 2026

Quick Guide — What These Words Mean

Trials — People who came in for a free class

Sign-Ups — Trials who became paying members

Conversion Rate — % of trials who signed up. Higher = better.

No-Show — Booked a trial, never walked in

Lead Source — How they found the gym. Google, a friend, walked by.

Warm Leads — Tried the class, haven't joined yet. Still reachable.

HIGH / MED / LOW — How ready they are to join. Based on feedback language + how recently they came in.

Monthly Performance

Trial volume, sign-ups, and conversion rate by month

Monthly Trials & Conversion Rate

Click the legend to toggle between metrics

Month	Trials	Sign-Ups	No-Shows	Conv. Rate	Change	Rating

Weekly Breakdown

Week-by-week trial volume and conversion rate

Weekly Trials & Conversion Rate

Click the legend to toggle trials or conversion rate

Week Of	Trials	Sign-Ups	Conv. Rate	Flag

Most Popular Days of the Week

All-time data — Jan 3 to Apr 11, 2026 · Which days drive trials and which days close deals

Trial Volume by Day

Monday and Saturday bring the most trials

Conversion Rate by Day

Wednesday (29.4%) is the clear best closer

Class Popularity

All-time data — Jan 3 to Apr 11, 2026 · Muay Thai vs BJJ trial and conversion breakdown

Trial Volume by Class

Muay Thai is 85% of all trials (95 of 112)

Conversion Rate by Class

BJJ converts at nearly half the Muay Thai rate

How Members Hear About Kings Williamsburg

Lead source volume vs. conversion rate

Trials by Source

Google and Referrals are the two biggest channels

Conversion Rate by Source

Google converts at 36.4% — referrals at only 4.3%

Source	Trials	Sign-Ups	Conversion	Verdict

Previous Gym Experience

Where Kings Williamsburg trials trained before — and how it affects sign-up rates

Experience Level of Trials

58% of trials are brand new to combat sports (74 of 128)

Top Previous Gym Categories

Where experienced trials trained before

Conversion: With vs. Without Gym Background

Experienced athletes convert at 22.2% vs 13.5% for beginners

Named Gyms Mentioned

Specific gyms your trials trained at before

Gym	Mentions	Type

Lead Source by Month

How the mix of Google vs. Referral vs. other sources shifted month over month

Trial Volume by Source — Monthly

Stacked bars show source mix each month

Conversion Rate by Source — Monthly

How well each source closed each month

Month	Source	Trials	Sign-Ups	Conv. Rate

No-Show Analysis

All-time data — Jan 3 to Apr 11, 2026 · 16 no-shows out of 128 bookings (12.5%) — 3x the industry average

No-Show Rate by Month

January had 7 no-shows alone — nearly half of all no-shows

What a No-Show Costs

Based on your current conversion rate

Total no-shows (all-time) 16

Your avg conversion rate 17.2%

Estimated lost sign-ups ~3 members

No-show rate (industry avg ~4%) 12.5% — 3x too high

Lost revenue if avg member stays 6 mo ~$2,700+

No-Show Log

All 16 no-show entries from the tracker

Name	Date	Class	Status

Follow-Up Priority List

All-time data — Jan 3 to Apr 11, 2026 · 106 people who tried but did not sign up — ranked by feedback + recency

Follow-Up Pool by Source

Where the 106 warm leads came from

Priority Breakdown

Scored by feedback language + how recently they trialed

HIGH PRIORITY 22 people

Said they will sign up, mentioned joining, or had strong interest + trialed within 60 days

MED PRIORITY 39 people

Enjoyed class or looking for a gym — still worth a message

LOW PRIORITY 45 people

No-shows, chose another gym, or no interest shown

Full Follow-Up List

Search by name, class, or source. Start with HIGH priority leads first.

Name	Trial Date	Class	Source	Priority	Notes

Growth Recommendations

6 actions the owner can start this week

Fix #1 — Do This Today

Fix the Referral Pipeline (46 trials, 2 sign-ups)

Referrals convert at 4.3% — that is embarrassing for warm leads. The problem is the floor, not the marketing.
When a referred guest walks in, assign one staff member to personally tour them and pitch them — separate from their friend.
Offer a specific deal for referred guests: "Your friend saved you $X on your first month."

46 referral leads at 20% conv = 9 more members. At 4.3% you got 2.

Fix #2 — Do This Today

Message the 22 HIGH Priority Warm Leads

22 people expressed strong interest and still haven't joined. These are the easiest closes.
Text or DM each one personally within 48 hours with a direct offer — not a generic email.
Message: "Hey [Name], still thinking about Kings? We have a spot for you — reply and we'll make it easy."

22 warm leads. Even 40% close = 9 new members this month.

Fix #3 — This Week

Send a Reminder Text Before Every Trial

12.5% no-show rate is 3x the industry average. That is 16 people who booked and never showed.
Set up an automated text: "See you at [time] today! Address: [address]. Come 10 min early, wear athletic gear."
Send it 2-3 hours before class start. Free to set up via most booking tools.

Cutting no-shows in half adds ~8 more chances to close per 128 trials.

Fix #4 — Figure Out February

Replicate What Made February Work

February converted at 36.7%. January was 7%. March was 13.3%. The gym and the product did not change — something on the floor did.
Talk to your staff. What was different in Feb? Different coach? Different pitch? Different energy?
Write it down and turn it into a repeatable system.

If March matched Feb, you'd have 16 sign-ups that month instead of 6.

Fix #5 — Fix the Weak Days

Tuesday (5.6%) and Thursday (6.7%) Are Leaking

Combined 33 trials across Tue/Thu with only 2 sign-ups. That is 31 people who walked out.
Put your most experienced closer on both days for the next month and track if the rate improves.
If it improves, the problem is staffing. If it doesn't, the problem is timing — the class experience itself.

Tue/Thu at 20% conv rate = 6 more members from existing traffic.

Fix #6 — Double Down on Google

Google Leads Convert at 36.4% — Feed That Channel

Google is the only channel that consistently converts. It delivered 20 of your 22 sign-ups.
Make sure your Google Business Profile has recent photos, updated hours, and a direct booking link.
Ask every new member to leave a Google review right after they sign up — while they're still excited.